Ad "Nausea"
Thursday, September 28th, 2006
There are two television ad campaigns that are bugging me right now. They both happen to be for pharmaceutical products and they usually air during the Today Show and Greta Van Susteran, two shows I watch regularly.
Why am I bringing this up to you? Because this is my blog and I can do whatever the hell I want.
The first ad is for Rozerem. This is the sleep aid for people with insomnia. It features “Honest” Abe Lincoln and a furry beaver playing chess while a man in a space suit is making eggs on the stove. The whole scene freaks me out like you wouldn’t believe.
The image is supposed to represent some dude’s dream. Its no wonder he can’t fall asleep. I’d be fighting hard to stay awake if I knew that was the dream world I was waiting for.
The whole 60 seconds is ridiculous, although it is somewhat amusing when the beaver accuses Lincoln of cheating.
The second ad that irritates me is for Cymbalta. This is the commercial for an anti-depressant that asks “Where does depression hurt?” and “Who does depression hurt?” All this, while showing very sad people and playing very sad music. I’m a happy guy and this commercial leaves me depressed–it must leave depressed people feeling suicidal!
Don’t advertise an anti-depressant by depressing people further. Show happy scenes, with happy people and happy music. Show us what the pill can do, we already know why we need it!
And that’s the rest of the story…

Incidentally, the one non-student journalist quoted in Sipchen’s piece stood by Iversen and supported his findings. Probably because Iversen’s claims are true. Its time to stop trying to convince ourselves that everything is okay.












